Lakers Guard Cashes In On His Popularity

Alex Caruso signs multiyear deal with Chinese sneaker brand ANTA

Lakers guard cashes in on his popularity

Caruso is the latest player to join forces with the sneaker brand

Los Angeles Lakers guard Alex Caruso has signed a multiyear sneaker deal with Anta, according to ESPN's Nick DePaula. Caruso took the court in Thursday's Game 1 of the Western Conference semifinals against the Phoenix Suns wearing a pair of Anta KT7 sneakers. Caruso's deal with Anta is a significant one, as it is the first time that the Chinese sneaker brand has signed an NBA player to a multiyear endorsement contract. It is also a sign of Caruso's growing popularity in China, where he has become a fan favorite for his hustle and highlight-reel plays. Caruso is the latest in a line of NBA players to sign with Anta, including Klay Thompson, Gordon Hayward, and Al Horford. Anta is a major player in the Chinese sneaker market, and its signing of Caruso is a sign of its ambitions to become a global brand. Caruso's deal with Anta is a major coup for the Lakers guard, who has become one of the most popular players in the NBA. He is a key part of the Lakers' rotation, and his signing with Anta is a sign of his growing status within the league.